How to check your employer review online

Who writes reviews on sites

The nature of man is such that all good things are taken for granted. And the negative goes beyond what is permitted, and they are much more willing to share it. The subject of complaints that can be met is monotonous: on corporate policy, specific individuals (managers mainly), on salaries and fraud with its payment.

Reviews can be written by real people or specially hired. The recall may be true, exaggerated due to resentment and thirst to annoy the offender, or even not be true, but a planned action to whiten or blacken the employer.

The latter, by the way, has become a very popular service on the Internet. Business on someone's reputation do:

    some review aggregator sites suggesting removing bad comments for a fee;
    special organizations that offer cases of cleaning search results from negativity, cleaning reputation, creating an image, sow positive.

How to check the site on which the review is published

Reviews about working on the company's official website are easy enough to check by contacting the author. On portals and sites that specifically collect reviews, you need to pay attention to the resource itself.

    The more complex the registration system on a resource, the less likely it is to see a large number of bots on a site.
    On some sites, you can calculate who writes from the same IP address by clicking the "all author’s reviews" button. It's amazing when, for example, 20 different reviews are written by the same person under different names, right?
    If the site makes it possible to leave only a structured review, be sure to note the positive and negative points in the corresponding fields, a constructive comment appears.
    When it is possible to respond to comments on behalf of the company, confidence in the resource increases. Moreover, some claims or controversial points are removed after a short trial.

How to check feedback

    A lot depends on the resource, but you need to filter the comment stream yourself:
    Double-check first-hand information with competent people who can be contacted in person. People working for a company of interest can be easily found through social networks if their place of work is indicated publicly.
    Browse through several review sites and see if you have any deja vu:

    One author leaves the same review on different sites. It’s quite normal not to type the whole text over and over again when “righteous” anger overwhelms you.
    The same review appears on different sites under different names. This is already more interesting: either the author has manic perseverance to take revenge on the offender, or someone uses the methods of black PR.
    One author leaves reviews on different sites about different companies. These reviews should be treated with extreme caution, most likely, ordered either their appearance or disappearance from the site.

    Sift the seeds from the chaff and select only the facts related to the functioning of the company.
    Pay attention to the tone of comments and details of the presentation, do not take into account value judgments that cannot be confirmed or verified.
    Ask your recruiter or employer directly about the nature of online reviews. Often their reaction will tell you whether to believe them.


Work.ua advises collecting information about the employer from several sources, then it will be more reliable. And be lucky in finding a dream job.

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